What is Google Pay per Click- PPC? /SEM

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Let’s first speak about how many searches you see in most used search engines like Google. Let’s take Google as an example.

You've got Organic Results, than you've Paid Results as well, Google Places and Google Product Lists results

Pay per click marketing is a first-class method to get viewers when ever you want traffic and you want it now. SO it means by way of organic which is Search Engine Optimisation(SEO), it's going to take 6 months to get your website in top rankings or greater than that (is dependent upon the competitors).

That’s not a case in Google ppc, Google Adwords you pay to Google for certain keywords to display your website listing in top, and every time a person clicks on the paid listing, your are charged.

Advance SEM/PPC/Google Adwords Courses


Google Adwords (PPC)

Ad-Words Account Setup, Creating Ad-Words Account, Ad-Words Dash Board, Billing in Ad-Words, Bidding Strategies, CPC, ECPM, CPL & CPA.

Ad Server Display

Adnetworks, Publishers, Advertisers, Ad Inventory.

Video Ads

Video Discovery Ads, Bumper Ads – 6 Sec Ads.

Creating your first campaign

Creating First Campaign, Understanding purpose of Campaign, Account Limits in Ad-Words, Location and Language Settings, Networks and Devices, Bidding and Budget, Schedule: Start date, end date, ad scheduling, Ad delivery: Ad rotation, frequency capping.

Adgroups & Keywords

Demographic bidding (Display Only), Ad groups and Keywords, Keywords Targeting, Quality Score and Its Importance, Keyword Types (Broad, Phrase, Exact and Negative), Placement Targeting, Topics & Interest based Targeting.

Bidding Strategies

Cost per Click (CPC) strategy, Cost per Mile/thousand Impressions (CPM) Strategy, Cost per Acquisitions(CPA) Strategy, Cost per View (CPV) Strategy, Return on Ads Spend(ROAS) Strategy, Target Outranking Share Strategy, Target Search Page Location Strategy, Enhanced cost-per-click (ECPC) Strategy.

Ads Format & Types

Text Ads, Responsive Image Ads, Video Ads (Skippable & Non-Skippable), Dynamic Search Ads, Dynamic Ads, Gmail Ads, Lightbox Ads, General Purpose Ads.

Other Targeting Methods

Remarketing, Affinity Audience Targeting, In-market Audience Targeting, Gmail Users Targeting, Location Based Targeting, Contextual Targeting.


Conversion Tracking Code, A/B Testing, First Click Attribution Model, Last Click Attribution Model, Time Decay Attribution Model, Linear Attribution Model, Position Based Attribution Model.